Digital and Printing Barnet

Why use a print broker?

It is highly likely that you spend a lot more on printed materials than you realise. Most businesses are likely to have some annual spend on business cards, brochures and catalogues, office stationary, invoice books, flyers and promotional materials - it all adds up. Traditionally, you'd buy business cards from one supplier, brochures from another and large-format graphics from yet another. To free up their resources and save them having to shop around, many customers employ companies do it for them: all in one place.

Stress free printing

Despite the fact that each element can require a different print specialist, it is also highly likely that you will run all your print work through one print supplier. The upside of this is having a feeling of security and the promise of quick turn-around time. The downside is that costs can rack up quickly as your printer farms out specialist jobs to other printers - and you can lose out on quality.

What is a print broker and what do they do?

In much the same way that other commodities can be brokered (insurance, mortgages, pensions etc.), so too can print: that's what print brokers or managers do. They act as an out-sourced sales solution to their trade-only suppliers. Those suppliers maintain low overheads by - among other means - not employing dedicated sales staff of their own: they out-source sales on a part-time basis to print management companies. Those companies then represent a "collective" of printers, who together offer a complete printing solution.

For example?

As well as providing a one-stop solution, management companies are used for many other things: A complex project, which would normally involve several suppliers with different areas of expertise? Free up your resources to concentrate on that project and out-source the printing to a service provider. Exhibiting at a show or fair? Similarly, concentrate on the logistics and leave the printing of business cards, exhibition graphics and stands, leaflets and flyers to a Brokerage.

Print Brokers coordinate your print

A print broker coordinates and manages a specific printing project for the client, providing project management services and printing industry expertise. He buys each component of the printing project from vendors who provide the best quality at the most competitive price for that specific project. In short, we are on your side. GFM designer are always able to assess the market and seek the best quality and most cost efficient specialist for each and every printing requirement.