Our SEO Service UK Methodology

INITIAL CONSULTATION: We believe that nobody knows your business as well as you. However being your marketing partner, it is important for us to know your business just as well. As a best SEO company, That’s why our SEO services company in London and UK SEO services providing best SEO affordable services, our specialists take the time & effort to understand the nuances of your business iNand also your expectations from the online marketing campaign. This information helps us form a basis to build the entire online marketing campaign on. An SEO specialist is assigned to your project that would be available to you Monday through Saturday, via phone as well as email. KEY PHRASE IDENTIFICATION: Success of search engine marketing largely depends on selecting the right keywords that would not only describe your business in the most precise way but would also bring in traffic to your website. At this point, we request you to send in a list of phrases that you feel are important to your business. Based on those we perform an in-depth research using online tools such as Wordtracker, to come up with key phrases that would be most beneficial to your business. Unlike our competitors, we spend a lot of effort on keyword analysis and research for you for this stage is what would define the shape of the campaign.

WEBSITE OPTIMISATION:

Once the key phrases have been finalised by you for each target page of the site, it's time to get down to the nitty-gritty and begin the core website optimisation process.

CONTENT OPTIMISATION:

Search Engines place the highest importance on sites with quality content. It is therefore important for your site to have enough quality content that is totally relevant to your business. Web pages with high keyword density and relevant quality text are much liked by search engines, and that’s why we to place a lot of importance on having good content on our client’s site.

We are a search marketing company, SEO Services UK, Skilled content writers at GFM designer undertake the task of optimising your website, to include target key phrases while ensuring that it would make complete sense to a layman, thus enriching the website with content that would please the user as well as the Search engine spiders.

OPTIMISATION HTML CODE:

In order to have a clean and search engine friendly website it is important that the site be pleasing to the eye, yet be free of any technical obstacles that would not be readable by search engine spiders (such as use of excessive flash, images etc.) Therefore it is essential to be able to strike a balance between good website design and clean spider-able technical code. Our SEO services specialists have a strong technical understanding of how search engine spiders work thus offering the ability to optimise a site keeping the design as well as the coding part in mind.

There are three basic HTML tags that can affect your ranking – Title Tags, Keyword Tags and Description Tags. GFM designer SEO specialists, SEO services UK, optimise these tags to include the target key phrases to ensure greater spider ability and eventually better positioning.

WEBSITE PAGE RENAMING:

Search engines have recently come up with a ranking algorithm that gives importance to key phrases that are placed in the URL of a page. However, we understand that due to stiff competition it is not entirely possible for you to have a domain name including key phrases related to your business. Fortunately, GFM designer has the answer to your problem. We would name your files with appropriate key phrases. For instance, your company provides “ecommerce solutions” best SEO company, GFM designer would rename your page “info.html” to “ecommerce_solutions.html” and would try to insert a keyword in the name of every single file.

WEBSITE LINK RENAMING:

It is important to have well linked internal site architecture – not only is it important to users visiting your website but is also important to search engine spiders that use the links to crawl & index the pages of your website. Since spiders are blind to images, it is essential that you have text links on your web site that include your target key phrases. The better the site’s link architecture; the higher the changes of spiders crawling maximum pages of your website, and therefore directing higher traffic to your site.

CREATION OF SITE MAP:

When the optimisation process has been completed, it's finally time to upload your new pages to your server and submit them to the search engines. We manually submit the optimised page URLs to the major search engines. We also perform submissions to major online directories.

SUBMISSIONS TO SEARCH ENGINES:

A site map is nothing more than a textual representation of your site’s architecture and therein lies its purpose – to provide search engine spiders with valid links to all pages of your website. The more pages indexed translates into a higher number of times that your website would be seen every time a search related to your business is conducted.

REGULAR REPORTING & MONITORING:

After the submissions are through, the only thing left to do is wait for your rankings to roll in! Usually it takes 2-3 months for your website to show up in search engines. If you've paid for inclusion with the search engines and directories that offer this, you'll start to see results within a week or two. We send monthly reports on the Search Engine rankings to you via email and also upload it on our site so as to make it accessible to you 24x7 hr. a week.

We at GFM designer, SEO company, SEO UK services, SEO London, we will also monitor your site for the duration of the contract, the optimisation of your web site in order to make/suggest changes according to new requirements/regulations which may arise from major search engines. We provide detailed traffic reports covering page views and visits by day of the week, time of the day, details on most visited pages, entry and exit pages, referring domains and other customized reporting and analysis.

SEARCH ENGINE OPTIMISATION OF DYNAMIC WEBSITES

WHY OPTIMISE A DYNAMIC WEBSITE

The obvious goal of any e-commerce site is to make sales and generate business online. The technical oxymoron, however, is that as soon as an e-commerce element, or shopping cart is added, a Website ceases to be search engine friendly… putting an end to all hopes of search engine listings, ranks, traffic and, therefore, sales!. GFM designer, affordable SEO services, SEO company London, UK SEO services offers a never-before solution to this vicious circle. We have engineered a technology so that database-driven Websites become search engine friendly and soar up the ranking ladder!

WHAT IS DYNAMIC CONTENT?

Dynamic content is information that is delivered to the Web browser in a different form from that which exists on the server. It is usually pulled from a database and created on a single template, on the fly at the server level through CGI programming, ASP, PHP, or by a content management system. For example, all pages of the following format: have been created on one template

WHY DYNAMIC CONTENT IS NOT CONSIDERED SEO-FRIENDLY:

The problem that arises is that since dynamic pages are practically pulled from a single (template) page, only one set of tags can be uploaded. Therefore, though your site may have pages and pages of content but only one template page, a limited number of key phrases only can be targeted and you lose the opportunity of maximising on the SEO potential of each page.

Spiders stop on seeing the? In the URL for fear of falling into a "dynamic spider trap," crawling through thousands of URLs when only a few really needed to be crawled. Since a dynamic URL usually indicates dynamic content, the simplest way for a search engine to avoid these spider traps is to avoid dynamic URLs altogether.

THE BEST SEO COMPANY, SEO SERVICES UK, SEO LONDON SOLUTIONS WE OFFER:

The solution we offer for optimisation of Dynamic Content is unique in the sense that it does not require any changes to your site’s functioning and yet, ensures you leverage against the SEO advantages of Static websites. Your site will continue to function internally with database-driven content while the URLs begin to look like: www.abc.com/folder/a.html. Please find beneath sample URLs of solutions we have offered:

Category Type pages:

Product Type Page: will be converted to:

These pages will also bear page-specific Meta tags and image-specific Alt Tags alongside optimised content to increase keyword density. This enables you to exploit the SEO potential of each dynamic page as opposed to the limitation of only being able to optimise the template page.

An intensive and careful quality testing will be carried out to ensure that no broken links or other errors arise and your database driven search engine friendly site continues to function perfectly. Each dynamic page will then be individually manually submitted and indexed and thus act as an entrance for more traffic onto your site.

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