Digital and Printing Herfordshire

What We Do, If it can be printed, Print Brokers can manage it

Often we find that being a one-stop printing solution for our customers dilutes the value of our individual services. At individual customer level, we can easily concentrate on specific needs. When addressing a general audience, it is often beneficial to highlight individual products and services:

Who are print managers' customers?

Their customers include individuals, members of the public, sole traders, small, medium and large companies; government departments, local authorities and charities. In any case - whether sole trader or multi-national corporation - each of their customers are equally important to them and customers use print managers or brokers for the service which an out-sourced supplier can provide in procuring their printing.

How do print brokers make money?

As a business, a print broking company naturally needs to remain a profitable concern. They maintain low overheads by not having their own printing equipment, among other means. They procure goods on behalf of their customers through trade-only suppliers who have low overheads themselves: they don't employ sales staff (they out-source that operation to management companies) and they occupy premises in geographical areas where business rates are competitive (typically out-of-town).

Print brokers apply a modest margin to their trade purchasing prices and their prices to the end-line user are representative of those which their customers would find in the commercial market; often less so. A managed or brokered printing service is value-added and a print manger or broker's diverse supplier base allows them to be a one-stop solution to their customers, saving those customers the cost and resource of employing a dedicated buyer.

Print brokers don't have any printing presses?

No. They are management companies, utilising the varied and diverse equipment of their equally varied and diverse supplier base. they're just like a huge print company which can produce anything that their customers require: they represent the entire industry. The industry is so varied and diverse that no individual printer could hope to serve the entire market competitively. They'd have down time on their presses and so on. Print brokers take a number of trade-only suppliers, with diverse equipment able to serve the whole market, package it up and bring it to the market as a complete solution.