Digital and Printing Luton

Who are a print broker's competitors?

Commercial printers and High Street-based print shops. Neither do what the other does but print management companies offer what both do and more besides. A print broker's managed print solution means that they can offer their competitors' services in one basket; often at a reduced cost.

How can print management companies be better than traditional printers?

Many traditional print companies try to offer the one-stop solution which print brokers do but they have higher overheads. Therefore, all non-core business which they outsource will come at a premium. They also don't have the resources to have researched their non-core business market thoroughly enough, nor usually sufficient staff to offer the level of service which a dedicated management company offers on out-sourced work. Print managers and brokers are dedicated to a constant awareness of the market and the changes therein, to consistently offer their customers the best printing solution.Because they out-source all of their customers' projects, the print broker's internal resources are free to manage their customers' printing for them.

Why don't customers deal directly with a management company's suppliers?

Because print brokers' suppliers only deal with the trade (managers and brokers). If they were to deal directly with customers, they would need to employ sales staff and incur the salaries and indirect costs associated therewith. They can't justify such an expense with their individual, specific offerings, so they out-source their sales on a part-time basis to print brokers, along with other suppliers offering different goods and services.