Pay Per Click (PPC) is the name given to the online search marketing pricing structure, where advertiser pays the publishing site/engine each time a prospect clicks on his ad. The cost of the campaign is based on the number of times a prospect clicked on your website. Since the advertiser pays for each click that takes the visitor to his site, PPC is also called CPC or Cost Per Click.
Getting highly targeted traffic
Flexible spending
Converting your leads into sales
Branding
Keyword Research
Ad Development
Optimized Campaign Structure
Landing Page Optimization