Search Engine Marketing (Pay Per Click) get your business towards the top of the major search engine, Google! Google Adwords is the name for Google’s Pay Per Click advertising service. PPC (Pay Per Click) is one of the fastest and most powerful advertising mediums available to businesses today. Often working alongside customer’s organic optimisation PPC can help achieve maximum exposure at a cost that is managed by you and put you in front of thousands of prospective customers.
What is it? On Google, you will usually be greeted with up to x3 Sponsored Listings (PPC advertisers) at the top left of the screen results and then a map containing centrally based businesses if your search involved a location i.e. Boilers in Barnet. Underneath the map are the organic results and down the right hand side of the screen are further Sponsored Listing (PPC Advertisers). It is common to refer to the top listings on the left as positions 1-3 and from the top right to the bottom right as positions 4-10. The position is dictated by the amount you pay per click.