Before embarking on Social Media Marketing it is essential that you set the foundation for good SEO. This will make the your SMM efforts that much more effective as the search engines will already have a level of “respect” for your site as it will be following their “best practices”. By having solid SEO foundations in place you will already start to improve your rankings and with your SMM activity you will be building up a network of links pointing back to your site thus giving it more credibility in the eyes of the search engines.
Not only that but you will also be generating traffic to your site from those Social Media sites that you are using to promote your business.